Custom Builds
Show & Shine
Lifted trucks, candy paint, and serious builds lined up and lit up — and trophies on the line.
More than a truck show — it's a Louisiana experience. Custom trucks, cars, ATVs, side-by-sides & motorcycles, vendor row, live music both nights, camping by the lakes, and real Cajun hospitality.
Trucks, cars, ATVs and side-by-sides rolling into Gonzales this October. Get a taste of the neon, the noise, and the build-off — then lock in your spot before the gates open.
The HardyCo Showdown was created with one goal: to bring together automotive enthusiasts, families, vendors, and builders for an unforgettable weekend celebrating build culture and the Louisiana lifestyle. Come see it all — trucks, cars, ATVs, side-by-sides, and motorcycles. Whether you're showing a build, shopping vendor row, competing for awards, or just soaking up the atmosphere — the Showdown is designed to be an experience.
Hosted at the Lamar Dixon Expo Center — a world-class 247-acre facility less than 30 minutes from Baton Rouge and under an hour from New Orleans — with hotels minutes away and on-site RV parking & camping from Thursday through Sunday.
Great food and drinks from local food trucks featuring the unmistakable flavors of Louisiana, plus merchants, artisans, and industry vendors. Proudly produced by HardyCo Events and a team of local partners.
From show-and-shine to live music under the lights — here's what the weekend's all about.
Lifted trucks, candy paint, and serious builds lined up and lit up — and trophies on the line.
Merchants, artisans, and industry vendors with apparel, parts, accessories, and handcrafted goods.
Caleb Lapeyrouse & The Drivers, Lauren Lee and DJ Karaoke Friday — Big Mo and PCL Saturday.
RV & tent camping on-site by the lakes, Thursday through Sunday. Make a weekend of it.
Local food trucks serving up the unmistakable flavors of Louisiana all weekend long.
Kids 5 & under free with a paying adult. Bring the whole crew for a true Louisiana good time.
Live music both Friday and Saturday evening. And because it's football season in Louisiana — we're putting the LSU & Kentucky game on the big screen Saturday. Tailgate with us.
Gates open Friday at 12PM and Saturday at 10AM. Here’s how the weekend rolls out.
Registration links are opening soon — get on the list and be ready.
Required for all guests. Advance wristbands picked up at the window. Kids 5 & under free with a paying adult.
Buy Now →Register your build for show-and-shine and a shot at the awards. Trucks, cars, ATVs, side-by-sides & motorcycles.
Register your truck →Merchants, artisans, and food vendors. Indoor $250 · outdoor $150 — apply by Aug 14.
Become a vendor →For photographers and press. A limited number of passes are available.
Apply for a pass →Tent/car $25/night · RV $125/night (full hookups) by the lakes, Fri–Sun. Book on-site.
Book camping →Grab official HardyCo Showdown gear before the gates open.
Coming soonMake a weekend of it. A limited number of 15′×30′ tent & car camping spaces and RV spots around the lakes at Lamar Dixon. Check-in Thursday Oct 8 at 10AM, stay through Sunday 10AM — with climate-controlled restroom & shower trailers and 24-hour security.
Reserve a SpotPut your brand in front of thousands of truck enthusiasts and families. Sponsorship packages available now.
